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O IMPACTO NAS AÇÕES DE MARKETING NA CAPTAÇÃO DE DOADORES DE SANGUE NO HOSPITAL DE CLÍNICAS DE PORTO ALEGRE
P.P.F. Seltenreich, M.D.S.V. Leão, L. Sekine, N.T. Carvalho, A.R. Maquias, T.S. Pinto, J.G.B. Chaparro, B.P. Bonfante
Hospital de Clinicas de Porto Alegre, Porto Alegre, RS, Brasil
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